Corporate Identity
Corporate identity is the whole of the visual and corporate elements that enable EMAS to express itself correctly to its target audience.
The rules for the logo, corporate color, typefaces and printed and digital applications are defined in the EMAS Brand Identity Guide. On this page you can explore the key elements of the guide, view the complete guide or download it.
Logo
The EMAS logo is the most important element of the corporate identity and emphasizes the modern and dynamic structure of the company. Its blue color symbolizes a never-ending journey of quality, while the lowercase letters represent the egalitarian relationship the company has established with everyone.
On light backgrounds
On dark backgrounds
Corporate Color
The EMAS logo consists of a single color and may not be used in any color other than the values below. RGB and HEX values are for screens only; use the Pantone or CMYK values for print.
- Pantone
- CMYK
- RGB
- HEX
Logo Usage Rules
- Use the blue logo on light backgrounds and the white logo on dark backgrounds.
- Leave a clear space around the logo equal to one of the boxes that make up the logo.
- The logo is never used without the ® registered trademark symbol.
- The color, aspect ratio and form of the logo are never changed.
- No effects such as shadows, outlines, gradients or textures are applied to the logo.
- The logo is not used directly on warm-colored backgrounds; if necessary, it is placed in a white area.
- The EMAS logo is never used next to or touching the EMAS Group emblem.
Corporate Typefaces
Used in all corporate publications, documents and correspondence.
Preferred for business cards, special correspondence and designs where Core Sans is not suitable.
Used for non-publishing work on computers where Core Sans is not installed.
Application Examples
Guide Contents
Introduction
Logo
Typefaces
Printed Documents
Other Applications
If you have any questions about the use of corporate identity elements, please contact us.
